Essentials by LOMA Full Line Intro

Essentials by LOMA Full Line Intro stocks every item from both the Healthy Scalp and Max Shine collections, plus complimentary backbar liters, sample packs, and shelf talkers.

Stock every item from both collections

• 2 Healthy Scalp Shampoo 12 oz.
• 2 Healthy Scalp Conditioner 12 oz.
• 2 Healthy Scalp Style Creme 6.7 oz.
• 2 Healthy Scalp Treatment 3.4 oz.
• 2 Max Shine Shampoo 12 oz.
• 2 Max Shine Conditioner 12 oz.
• 2 Max Shine Masque 6.7 oz.
• 2 Max Shine Control Creme 6.7 oz.
• 2 Max Shine Spray 2 oz.
• 2 Healthy Scalp 3 oz. Try Me Sample Pack
• 2 Max Shine 3 oz. Try Me Sample Pack

Included free items

• 1 Healthy Scalp Shampoo 33 oz.
• 1 Healthy Scalp Conditioner 33 oz.
• 1 Max Shine Shampoo 33 oz.
• 1 Max Shine Conditioner 33 oz.
• 10 Healthy Scalp 1 oz. Trio Sample Pack
• 10 Max Shine 1 oz. Trio Sample Pack
• 2 Shelf Talker

Healthy Scalp supports a balanced scalp ritual. Max Shine is formulated for luminous, polished results. This intro is designed so the salon can merchandise and prescribe the complete Essentials by LOMA line from day one.