ChromaPrism™ Technology

ChromaPrism™ Technology promotes unsurpassed grey and white coverage with an increased dye load and smaller penetrating dye pigments. This helps color penetrate into hair fibers much more deeply. Once the smaller dyes penetrate the hair, they develop into larger color pigments which hold in hair to assure optimum, long-lasting white coverage.

The technical aspects of Chromaprism™ Technology provide balanced nourishment to the hair, restoring its main components: water, proteins, and fatty acids. The three main principles of ChromaPrism™ Technology are as follows:

Prorituals ChromaPrism Technology
  1. INTENSE REPAIR

    Maximum protection to promote improved hair and scalp condition.

  2. DEEP, LASTING MOISTURE

    Deep penetration through the hair’s cuticle into the cortex combined with the ability of these molecules to bind to water, provides deep, long-lasting moisture. This technology protects the hair against humidity making it easier to style. The result is strong, shiny hair that is easy to manage.

  3. BALANCED FORMULA

    The interaction between moisturizing Oligopeptides and high-quality pigments result in brilliantly rich, long-lasting colors with an optimum degree of coverage (100% of white hair). The precise balance of this formulation helps ensure stabilized color, prevents fading, and keeps color vibrant for much longer than average hair color. Our base of Keratin, Wheat, and Soy is enriched with revolutionary raw materials that absorb and destroy the ammonia smell.